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Festuris celebrates success and celebrates innovation

  • 20141102225321

06-11-2014

The FESTURIS - Tourism Festival of Gramado, accompanying each year, the trends of the tourist market and seeks to add services that promote agility in relationships and business The 26th edition took place 6-9 November in Gramado.

With an extremely professional event where only people of trade can attend free of charge, the fair brings more than 65 international destinations represented, about 300 journalists, in addition to 14 thousand visitors divided into 20,000 m² fair.

Despite the unusual year with the World Cup and elections, the Festuris managed to keep the tradition of innovation and increased by 3.5% in the number of exhibitors, reaching 400 booths. The audience of 14,000 visitors at the fair was within the target set by the organization. It was also announced the date of Festuris 2015, which will occur in 5 to 8 November.

The success of the trade show earned the recognition of the trade and trade press. The event was voted by journalists associated with the Red World Communications, Argentina, as the Best Tourism Latin American Festival as well as being honored by the Ibero American Forum of Tourism Journalists. The distinctions were presented before the press conference of the directors of Festuris.

Growth

For director Eduardo Zorzanello, the results are positive considering the period of uncertainty due to the World Cup and the Elections. Zorzanello highlighted the expansion of the area of ​​the fair, which now has 20,000 square meters, doubling the Mice Hall, the increase in the number of international destinations and growth of targeted salons.

Marcus Rossi already pointed out that the proposed Festuris innovation as a goal. He said the technology was incorporated into the event as a way to organize and increase turnover. "Innovation was the word that motivated us," he said.

Rossi released the figures of Festuris the application, which had 992 downloads in the Android platform and 1,006 on iOS, and Buyers Club - Buyers Club. With the proposal to organize the calendar of exhibitors and visitors, the Buyers of the inspiration came from international trade fairs. As they were 1,147 requests for meetings and 324 meetings by appointment."We brought the tool to the Brazilian market with the proposal to increase the turnover. Consider the excellent result considering that the tool is completely new, "he celebrated.

Event directors promoted press conference at the end of the event / Cleiton Thiele / Event SerraPressDiretores promoted press conference at the end of the event / Cleiton Thiele / SerraPress

Marta Rossi made a point to thank the support of the press in covering the event. "Not only have people who write about Festuris. Journalists have friends who speak fondly Lawn, Southern Brazil and Brazil, "acknowledged.

The president of ABAV / RS, Danilo Kehl, addressed the importance of the debates held in Festuris Congress. "It's an honor to be part of the plenary, which always bring current issues. We are always available, "he said. The acting mayor of lawn, Luiz Antonio Barbacovi, stressed that the success of Festuris confirms the success of lawn. "The success of Lawn is a result of the government's work, but much of the entrepreneurship of gramadenses.Rossi and Zorzanello Fairs and Events, which promotes Festuris, is an example of entrepreneurship. That is motivating example for other young entrepreneurs, "he concludes.

The Festuris

Considered the fair more effective business results for the trade and stage world tourist business, Festuris Gramado is exclusively aimed at industry professionals. With over 400 exhibitors, the event received in its latest issue approximately 14,000 professionals with decision-making power and travel agents in South America.

Text and photos: Festuris Disclosure.

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